Authors hesitate to hire public relations firms because PR efforts do not directly translate into sales. But building your brand is a step before the publicity and marketing work! And we can get started with a strong brand to support your PR and digital marketing strategy later.
This course includes:
Introductory seminar sharing theory and best practices for beginning a cohesive author brand. We’ll answer the questions posed above, and help you:
Choose which sites or apps you want to employ to communicate your brand
Learn time management strategy for working on book branding
Decide what services you need to hire out and which you can do yourself
One follow up one-on-one consulting session with me (after you’ve done a little prep work) so we can set you up for brand success!
Option to contract for more consulting hours or other work, or get references to colleagues who work in book branding, PR or marketing
This is for Author Branding 101 only, which includes the 1 hour group seminar, and then a separate one-on-one consulting session you privately schedule with Sara Wigal by email after you complete the online seminar.
*This order option is for public educators and librarians ONLY. Evidence of current employment required for this discount. Thank you for allowing me to honor my heroes in this way!*
This is for Bookstore & Retail Relationships only, a single live online stand alone course, and not for the entire 7-week series.
*This order option is for public educators and librarians ONLY. Evidence of current employment required for this discount. Thank you for allowing me to honor my heroes in this way!*
This is for THE AMAZON EFFECT only, a single live online stand alone course, and not for the entire 7-week series.
*This order option is for public educators and librarians ONLY. Evidence of current employment required for this discount. Thank you for allowing me to honor my heroes in this way!*
This is for Library Roles in Trade Book Publishing only, a single live online stand alone course, and not for the entire 7-week series.
*This order option is for public educators and librarians ONLY. Evidence of current employment required for this discount. Thank you for allowing me to honor my heroes in this way!*
This is for HYBRID, INDIE AND SELF PUBLISHING only, a single live online stand alone course, and not for the entire 7-week series.
*This order option is for public educators and librarians ONLY. Evidence of current employment required for this discount. Thank you for allowing me to honor my heroes in this way!*
This is for INSIDE LITERARY AGENTING and LITERARY AGENTS: GETTING THE DEAL only. Two live online meetings are in this course, and this is not for the entire 7-week series.
Whether you want to work in publishing, publish your own book, or better understand the business behind books, this introductory class provides an insider's guide to how books are acquired, marketed, sold, and discovered in today's publishing marketplace.
This is for PUBLISHING 1010 only, a single live online stand alone course, and not for the entire 7-week series.
*This order option is for public educators and librarians ONLY. Evidence of current employment required for this discount. Thank you for allowing me to honor my heroes in this way!*
Whether you want to work in publishing, publish your own book, or better understand the business behind books, introductory class provides an insider's guide to how books are acquired, marketed, sold, and discovered in today's publishing marketplace.
This is for PUBLISHING 101 only, a single live online stand alone course, and not for the entire 7-week series.
Whether you want to work in publishing, publish your own book, or better understand the business behind books, this seven-week course (split into 6 units) provides an insider's guide to how books are acquired, marketed, sold, and discovered in today's publishing marketplace.
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