Download An Asynchronous Course
Tricky schedule making it tough for you to join a live course with me? I’ve got a few online courses you can take anytime, anywhere—no live class attendance. Once I get notified of your purchase through my website I will email you access (this is a manual process so please allow a little time!)
Build an Author Brand That Supports Your Book Marketing
Before you invest in PR, publicity, or digital marketing, you need a strong author brand. Otherwise, you’re spinning your wheels! This introductory seminar will help you build a cohesive author platform and create a brand that supports your books, audience, publicity, and long-term career.
Through a private recorded seminar, Your Publishing Professor, Sara Wigal, will walk you through the fundamentals of author branding, author platform strategy, social media, and book marketing.
You’ll learn how to:
Build a cohesive author brand and author platform
Choose the social media sites and digital platforms that make sense for your audience
Create a manageable author marketing and branding strategy
Develop time-management strategies for maintaining your brand
Determine which branding, marketing, PR, and publicity services you can handle yourself—and when to hire a professional
Create a foundation for future book promotion, PR, and digital marketing
Purchasing this option provides you with:
Private access to a recorded YouTube introductory seminar on author branding and author platform strategy
A recommended take-home activity to help you put your branding strategy into practice
The option to contract for additional consulting hours or receive referrals to professionals specializing in author branding, book marketing, PR, and publicity
Build the brand first. Then use it to support everything that comes next.
How Do Books Become Bestsellers?
Through an asynchronous video seminar, Your Publishing Professor, Sara Wigal, takes you behind the scenes of the book publishing industry to explain how books become bestsellers—and what bestseller status really means.
Whether you're an author preparing for a book launch, a publishing professional, or simply curious about how bestseller lists work, this seminar will help you understand the business, strategy, and sales data behind the coveted bestseller status.
In this seminar, you'll learn:
How books become bestsellers and what actually drives bestseller status
How bestseller lists work and how different lists calculate and curate their rankings
The differences between major book bestseller lists and sales rankings
What it really takes to get a book on a bestseller list
The true value of a bestseller designation
How book sales, book launches, marketing, publicity, and distribution can affect a book's success
An example of someone who tried to “cheat” the bestseller list…and how that worked out for them!
Legitimate bestseller strategies authors and publishing professionals can use to support a book's success
Purchasing this option provides you with:
Private access to a recorded YouTube seminar explaining how bestseller lists function within the book publishing ecosystem
An expert, behind-the-scenes look at bestseller lists, book sales, book marketing, and bestseller strategy
Practical information you can use to better understand—and support—the success of a book
No bestseller promises. No gimmicks. Just a clear explanation of how bestseller lists actually work and what authors and publishing professionals need to know.
FAQ
I’ve got answers to frequently asked questions—no stupid questions here. I’ll add more here in the future.
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I speak at in person events in and around Nashville, TN but I love helping all authors and early career publishing professionals. I hope that by offering these courses online-only that will mean students from anywhere can come and learn.
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Please see the “Advising” page on this website to see a list of my services, such as consulting and literary agenting. Obviously, since you made it to this page, you’ve seen I also teach online courses!
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You can reach me via my contact page, called “raise your hand” as a fun reference to collegiate life.
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I have looked at various pricing models for literary consulting and webinars, continued education for teachers and librarians, conference fees, and other professional development courses and feel this price is a great offering for my students.
I am pleased to offer 50% off tuition to currently employed public educators and public and school librarians too so that their institutions can provide regular funding for their learning environment. If you see a teacher or a librarian THANK THEM!