Enroll in Live Online Courses
This is for Library Roles in Trade Book Publishing only, a single live online stand alone course, and not for the entire 7-week series.
How to Get Your Book Into Libraries
Libraries are a vital part of the book publishing industry, yet authors often overlook them as an important market for reaching readers and building a book’s long-term success.
In this seminar, Your Publishing Professor, Sara Wigal, explains how libraries acquire, evaluate, distribute, and pay for books—and how authors can successfully position and market their books to libraries.
You’ll learn:
How to get your book into libraries and how librarians evaluate books for their collections
How library collections, acquisitions, and book distribution channels work
How to position your book for library acquisition and collection development
Effective strategies for marketing books to libraries and librarians
How public and school libraries are affected by book banning and censorship
How authors and publishers get paid when libraries purchase books
How libraries fit into the larger trade publishing ecosystem
Plus: Librarian Q&A
The second hour features a live Q&A with Pat Bashir, Children’s Manager at Nashville Public Library Main Branch, giving you the opportunity to hear directly from a working librarian about how libraries select and acquire books.
Buy your loved one a book publishing education!
$75 pays for a single course for an active public educator or librarian
$100 buys an online asynchronous course (select topics offered)
$150 buys a single course or a consulting session
This is for Bookstore & Retail Relationships only, a single live online stand alone course, and not for the entire 7-week series.
How to Get Your Book Into Bookstores
Bookstores are one of the most important parts of the trade publishing ecosystem, from nationwide retailers to independent bookstores. But how do bookstores actually decide which books to order, stock, display, recommend, and promote?
In this seminar, Your Publishing Professor, Sara Wigal, takes you behind the scenes of the bookselling process and explains how authors can build productive relationships with booksellers and create opportunities for their books.
You’ll learn:
How to get your book into bookstores and how booksellers evaluate and order books
How bookstores merchandise, recommend, and sell books
What publishing sales representatives do and how they influence bookstore purchasing decisions
How book distributors, wholesalers, and sales channels get books to market
Why some books make it onto bookstore shelves—and why others don't
How traditionally published, hybrid, and self-published authors can work effectively with bookstores
How to plan, promote, and execute successful bookstore events and author events
Common mistakes authors make when approaching bookstores—and how to avoid them
How bookstores drive book discovery, word-of-mouth marketing, and bestseller momentum
With Guest Lecturer Hannah Peterson
Hear directly from Hannah Peterson, Kids/YA Events Manager at Parnassus Books, about the bookstore perspective and what authors should know when approaching booksellers and planning events.
October 14, 6-8:15 pm CT LIVE ONLINE
October 28, 6-8:15 pm CT LIVE ONLINE
Hero Discount
Course Enrollment
In honor of my heroes—the librarians and public school teachers that make the world go round—I am pleased to offer a 50% discount off course registration fees to active public librarians and teachers. Please be sure to purchase from this section all clearly marked as for you! Same dates apply as the regularly priced section.
*This order option is for public educators and librarians ONLY. Evidence of current employment required for this discount. Thank you for allowing me to honor my heroes in this way!*
This is for Bookstore & Retail Relationships only, a single live online stand alone course, and not for the entire 7-week series.
How to Get Your Book Into Bookstores
Bookstores are one of the most important parts of the trade publishing ecosystem, from nationwide retailers to independent bookstores. But how do bookstores actually decide which books to order, stock, display, recommend, and promote?
In this seminar, Your Publishing Professor, Sara Wigal, takes you behind the scenes of the bookselling process and explains how authors can build productive relationships with booksellers and create opportunities for their books.
You’ll learn:
How to get your book into bookstores and how booksellers evaluate and order books
How bookstores merchandise, recommend, and sell books
What publishing sales representatives do and how they influence bookstore purchasing decisions
How book distributors, wholesalers, and sales channels get books to market
Why some books make it onto bookstore shelves—and why others don't
How traditionally published, hybrid, and self-published authors can work effectively with bookstores
How to plan, promote, and execute successful bookstore events and author events
Common mistakes authors make when approaching bookstores—and how to avoid them
How bookstores drive book discovery, word-of-mouth marketing, and bestseller momentum
With Guest Lecturer Hannah Peterson
Hear directly from Hannah Peterson, Kids/YA Events Manager at Parnassus Books, about the bookstore perspective and what authors should know when approaching booksellers and planning events.
*This order option is for public educators and librarians ONLY. Evidence of current employment required for this discount. Thank you for allowing me to honor my heroes in this way!*
This is for Library Roles in Trade Book Publishing only, a single live online stand alone course, and not for the entire 7-week series.
This is for Library Roles in Trade Book Publishing only, a single live online stand alone course, and not for the entire 7-week series.
How to Get Your Book Into Libraries
Libraries are a vital part of the book publishing industry, yet authors often overlook them as an important market for reaching readers and building a book’s long-term success.
In this seminar, Your Publishing Professor, Sara Wigal, explains how libraries acquire, evaluate, distribute, and pay for books—and how authors can successfully position and market their books to libraries.
You’ll learn:
How to get your book into libraries and how librarians evaluate books for their collections
How library collections, acquisitions, and book distribution channels work
How to position your book for library acquisition and collection development
Effective strategies for marketing books to libraries and librarians
How public and school libraries are affected by book banning and censorship
How authors and publishers get paid when libraries purchase books
How libraries fit into the larger trade publishing ecosystem
Plus: Librarian Q&A
The second hour features a live Q&A with Pat Bashir, Children’s Manager at Nashville Public Library Main Branch, giving you the opportunity to hear directly from a working librarian about how libraries select and acquire books.
FAQ
I’ve got answers to frequently asked questions—no stupid questions here. I’ll add more here in the future.
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I speak at in person events in and around Nashville, TN but I love helping all authors and early career publishing professionals. I hope that by offering these courses online-only that will mean students from anywhere can come and learn.
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Please see the “Advising” page on this website to see a list of my services, such as consulting and literary agenting. Obviously, since you made it to this page, you’ve seen I also teach online courses!
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You can reach me via my contact page, called “raise your hand” as a fun reference to collegiate life.
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I have looked at various pricing models for literary consulting and webinars, continued education for teachers and librarians, conference fees, and other professional development courses and feel this price is a great offering for my students.
I am pleased to offer 50% off tuition to currently employed public educators and public and school librarians too so that their institutions can provide regular funding for their learning environment. If you see a teacher or a librarian THANK THEM!