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Authors hesitate to hire public relations firms because PR efforts do not directly translate into sales. But building your brand is a step before the publicity and marketing work! And we can get started with a strong brand to support your PR and digital marketing strategy later.
This course includes:
2 Hour Introductory seminar sharing theory and best practices for beginning a cohesive author brand.
Streamline the aesthetic look and feel of your author brand
Choose which sites or apps you want to employ to communicate your author and book brand
Learn time management strategy for working on book branding
Decide what services you need to hire out and which you can do yourself
Option to contract for more consulting hours or other work, or get references to colleagues who work in book branding, PR or marketing
Option to join a cohort of authors meeting weekly to discuss branding strategy, challenges and book marketing in a proctored setting led by Sara Wigal and with access to mentorship from other book publishing professionals
Authors hesitate to hire public relations firms because PR efforts do not directly translate into sales. But building your brand is a step before the publicity and marketing work! And we can get started with a strong brand to support your PR and digital marketing strategy later.
This course includes:
2 Hour Introductory seminar sharing theory and best practices for beginning a cohesive author brand.
Streamline the aesthetic look and feel of your author brand
Choose which sites or apps you want to employ to communicate your author and book brand
Learn time management strategy for working on book branding
Decide what services you need to hire out and which you can do yourself
Option to contract for more consulting hours or other work, or get references to colleagues who work in book branding, PR or marketing
Option to join a cohort of authors meeting weekly to discuss branding strategy, challenges and book marketing in a proctored setting led by Sara Wigal and with access to mentorship from other book publishing professionals