Author Branding 101 Video Recording- Build an Author Brand That Supports Your Book Marketing

Build an Author Brand That Supports Your Book Marketing

Before you invest in PR, publicity, or digital marketing, you need a strong author brand. Otherwise, you’re spinning your wheels! This introductory seminar will help you build a cohesive author platform and create a brand that supports your books, audience, publicity, and long-term career.

Through a private recorded seminar, Your Publishing Professor, Sara Wigal, will walk you through the fundamentals of author branding, author platform strategy, social media, and book marketing.

You’ll learn how to:

• Build a cohesive author brand and author platform

• Choose the social media sites and digital platforms that make sense for your audience

• Create a manageable author marketing and branding strategy

• Develop time-management strategies for maintaining your brand

• Determine which branding, marketing, PR, and publicity services you can handle yourself—and when to hire a professional

• Create a foundation for future book promotion, PR, and digital marketing

Purchasing this option provides you with:

• Private access to a recorded YouTube introductory seminar on author branding and author platform strategy

• A recommended take-home activity to help you put your branding strategy into practice

• The option to contract for additional consulting hours or receive referrals to professionals specializing in author branding, book marketing, PR, and publicity

Build the brand first. Then use it to support everything that comes next.