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Authors hesitate to hire public relations firms because PR efforts do not directly translate into sales. But building your brand is a step before the publicity and marketing work! And we can get started with a strong brand to support your PR and digital marketing strategy later.
This course includes:
Introductory seminar sharing theory and best practices for beginning a cohesive author brand. We’ll answer the questions posed above, and help you:
Choose which sites or apps you want to employ to communicate your brand
Learn time management strategy for working on book branding
Decide what services you need to hire out and which you can do yourself
One follow up one-on-one consulting session with me (after you’ve done a little prep work) so we can set you up for brand success!
Option to contract for more consulting hours or other work, or get references to colleagues who work in book branding, PR or marketing
This is for Author Branding 101 only, which includes the 1 hour group seminar, and then a separate one-on-one consulting session you privately schedule with Sara Wigal by email after you complete the online seminar.
Authors hesitate to hire public relations firms because PR efforts do not directly translate into sales. But building your brand is a step before the publicity and marketing work! And we can get started with a strong brand to support your PR and digital marketing strategy later.
This course includes:
Introductory seminar sharing theory and best practices for beginning a cohesive author brand. We’ll answer the questions posed above, and help you:
Choose which sites or apps you want to employ to communicate your brand
Learn time management strategy for working on book branding
Decide what services you need to hire out and which you can do yourself
One follow up one-on-one consulting session with me (after you’ve done a little prep work) so we can set you up for brand success!
Option to contract for more consulting hours or other work, or get references to colleagues who work in book branding, PR or marketing
This is for Author Branding 101 only, which includes the 1 hour group seminar, and then a separate one-on-one consulting session you privately schedule with Sara Wigal by email after you complete the online seminar.