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*This order option is for public educators and librarians ONLY. Evidence of current employment required for this discount. Thank you for allowing me to honor my heroes in this way!*
This is for Bookstore & Retail Relationships only, a single live online stand alone course, and not for the entire 7-week series.
Bookstores are one of the most important parts of the trade publishing ecosystem, from nationwide retailers to independent bookstores. But how do bookstores actually decide which books to order, stock, display, recommend, and promote?
In this seminar, Your Publishing Professor, Sara Wigal, takes you behind the scenes of the bookselling process and explains how authors can build productive relationships with booksellers and create opportunities for their books.
How to get your book into bookstores and how booksellers evaluate and order books
How bookstores merchandise, recommend, and sell books
What publishing sales representatives do and how they influence bookstore purchasing decisions
How book distributors, wholesalers, and sales channels get books to market
Why some books make it onto bookstore shelves—and why others don't
How traditionally published, hybrid, and self-published authors can work effectively with bookstores
How to plan, promote, and execute successful bookstore events and author events
Common mistakes authors make when approaching bookstores—and how to avoid them
How bookstores drive book discovery, word-of-mouth marketing, and bestseller momentum
Hear directly from Hannah Peterson, Kids/YA Events Manager at Parnassus Books, about the bookstore perspective and what authors should know when approaching booksellers and planning events.
*This order option is for public educators and librarians ONLY. Evidence of current employment required for this discount. Thank you for allowing me to honor my heroes in this way!*
This is for Bookstore & Retail Relationships only, a single live online stand alone course, and not for the entire 7-week series.
Bookstores are one of the most important parts of the trade publishing ecosystem, from nationwide retailers to independent bookstores. But how do bookstores actually decide which books to order, stock, display, recommend, and promote?
In this seminar, Your Publishing Professor, Sara Wigal, takes you behind the scenes of the bookselling process and explains how authors can build productive relationships with booksellers and create opportunities for their books.
How to get your book into bookstores and how booksellers evaluate and order books
How bookstores merchandise, recommend, and sell books
What publishing sales representatives do and how they influence bookstore purchasing decisions
How book distributors, wholesalers, and sales channels get books to market
Why some books make it onto bookstore shelves—and why others don't
How traditionally published, hybrid, and self-published authors can work effectively with bookstores
How to plan, promote, and execute successful bookstore events and author events
Common mistakes authors make when approaching bookstores—and how to avoid them
How bookstores drive book discovery, word-of-mouth marketing, and bestseller momentum
Hear directly from Hannah Peterson, Kids/YA Events Manager at Parnassus Books, about the bookstore perspective and what authors should know when approaching booksellers and planning events.